Re marketing is leveraged to get the return visits needed to improve overall conversions by serving ads to your previous visitors about products they recently viewed is not enough.
To get the most from Re targeting you need a strategic plan to give a compelling reason to return in addition to that re targeting helps us to understand the audience insights that leads to affinity audience and make them subscribers it will be bigger impact in sales funnel and marketing funnel it leads to growth and success of the organization, companies needs to understand the difference between demand generation and demand fulfillment demand generation product which is not in the market we detail about product by showing display ads to the audience here we are taking demographics in to consideration, demand fulfillment ” the use knew about product but the number of companies are targeting one individual by showing similar products to the user.